Joyce Awosika is a celebrated entrepreneur, business strategist, and operational leader whose career reflects a balance of innovation, resilience, and impact.
She is the founder and Chief Executive Officer of Oríkì Group, a leading luxury wellness and lifestyle brand that operates a chain of spa and personal care facilities across Nigeria.
Her vision was to create a proudly African brand offering world-class experiences, and today Oríkì has grown into a recognized name in luxury services, wellness products, and customer experience.
Prior to establishing Oríkì, Joyce had a successful career in the energy sector, working at the Nigerian Electricity Regulatory Commission (NERC), where she contributed to shaping Nigeria’s power reform policies.
This experience in governance and policy gave her a rare depth of understanding in both corporate and public administration. Through Oríkì, she has empowered entrepreneurs by mentoring and training business owners, especially women, helping them to scale their enterprises.
Her company has also prioritized sustainability, sourcing products and ingredients from local farmers, thereby supporting communities and promoting inclusive growth. Joyce is celebrated for her ability to combine vision with execution, ensuring her businesses are not only profitable but socially impactful.
Recognised by global organisations and invited to speak on entrepreneurship platforms worldwide, she has become a respected thought leader in business growth and operational excellence. Her entrepreneurial journey is a testament to how passion, discipline, and innovation can position an African business on the global stage.
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