Adeola Chizoba Adeyemi, popularly known as Diiadem, is a Lagos-based beauty entrepreneur whose journey spans artistry, brand building and personal resilience.
Born on April 12, 1991, into a multicultural Yoruba-Igbo household, she began her career in the fashion and beauty space as a makeup artist and model.
In 2016, Adeola founded Beauty by AD, her own cosmetics and skincare company, addressing the inclusion gaps she observed in the market—especially products for deeper skin tones and inclusive beauty offerings.
Beyond her business pursuits, Adeola has used her platform to speak candidly about her life: childhood absence of her mother, struggles with domestic violence, and her journey to motherhood—all openly shared in interviews.
Her presence on social media (@diiadem) garners hundreds of thousands of followers, and she is recognised not only for her brand but for the authentic narrative she brings to beauty, lifestyle and entrepreneurship in Nigeria.
Adeola Adeyemi’s story is one of transformation—turning personal adversity into public empowerment, beauty artistry into inclusive enterprise, and a local dream into a brand with global aspiration.
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