Tara Fela-Durotoye is a pioneering Nigerian entrepreneur, lawyer, and beauty industry icon whose work has redefined professional makeup and women empowerment in Africa.
As the founder and Chief Executive Officer of House of Tara International, she established Nigeria’s first bridal directory, makeup studio, and professional beauty school, laying the foundation for a thriving industry.
With over two decades of experience, she has built a beauty empire that today spans 23 stores, 14 makeup schools, 10,000 representatives, and more than 270 product offerings.
Tara’s educational journey has taken her through world-class institutions, including Lagos Business School, INSEAD, Yale, Stanford, and Harvard, where she honed her leadership and entrepreneurial skills. Under her guidance, House of Tara has created employment and entrepreneurial opportunities for thousands of young women, positioning her as both a business leader and a social innovator.
Her product lines—including the Tara Orekelewa range, Inspired Perfume, and H.I.P. Beauty—reflect her vision for African-tailored beauty solutions. She has been honoured by Forbes as one of Africa’s most powerful women and celebrated as a Young Global Leader by the World Economic Forum.
Her awards include African Makeup Icon and Most Outstanding Businesswoman of the Year, alongside numerous recognitions for her social and economic contributions.
Beyond beauty, she is the founder of SEEP Africa, a platform aimed at training one million entrepreneurs and sales professionals by 2028.
In 2024, she transitioned leadership of House of Tara while remaining its brand ambassador, focusing on mentorship and continental impact.
Through her creativity, innovation, and commitment to empowerment, Tara Fela-Durotoye has set the standard for excellence in African entrepreneurship and remains an inspiring force in business and social transformation.
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