Adia Sowho is a renowned Nigerian business leader, technology strategist, and transformational executive whose career reflects innovation, resilience, and impact across Africa’s digital economy.
With a background in electrical engineering and an MBA from Northwestern University’s Kellogg School of Management, she has consistently bridged the gap between technical expertise and visionary leadership.
Adia first made her mark at MTN Nigeria, where she spearheaded key growth initiatives in new product development, helping to expand the telecom giant’s digital services.
She later served as the Chief Marketing Officer at 9mobile, where her strategic direction revitalized the brand and positioned it more competitively in Nigeria’s telecom industry.
In 2021, she became the Interim Chief Executive Officer of Thrive Agric, where she steered the agri-tech company through a critical restructuring period, restoring trust and stability for stakeholders and farmers.
Adia is currently the Chief Marketing Officer of MTN Nigeria, one of the largest telecom operators in Africa, where she drives innovation in customer experience, digital transformation, and market leadership.
Known for her bold ideas, she has championed the integration of technology into everyday life, enabling millions of Africans to access services that improve livelihoods.
Beyond her corporate roles, Adia is a respected mentor, speaker, and advocate for women in technology and leadership. She has been featured on global platforms for her contributions to digital growth and has consistently inspired young professionals to embrace innovation and integrity.
Her career stands as a testament to excellence, adaptability, and the power of visionary leadership in shaping Africa’s future.
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