Uche Pedro is a media visionary who, with an innovative and youth-centric approach, built one
of Africa’s most influential digital media brands from a hobby blog.
She founded BellaNaija in 2006 to represent the “exciting young vibe” of a growing Nigeria, focusing on a niche of fashion, entertainment, and lifestyle content that was largely unserved at the time.
Under her leadership, BellaNaija has grown its social footprint to be the largest on the African
continent, with over 200 million impressions each month across its various brands.
Her enduring influence is a result of her ability to not only create a commercially successful brand but also to use her platform as a force for social change.
For instance, BellaNaija partnered with The She Tank to launch the “Her Money, Her Power” campaign, which advocates for women’s economic empowerment and challenges gender norms for the benefit of women and society at large.
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