Tara Fela-Durotoye is a trailblazing Nigerian entrepreneur, beauty industry pioneer, and mentor whose work has redefined the face of makeup and cosmetics in Africa.
She is the founder and CEO of House of Tara International, a leading beauty brand with a network of makeup studios, academies, and over 20 stores across Nigeria.
Her entrepreneurial journey began modestly as a law student selling makeup kits from her car.
Driven by passion and vision, she transformed that small venture into a multimillion-naira enterprise that not only popularized the Nigerian beauty industry but also empowered thousands of young women through training and employment opportunities.
Tara’s impact extends beyond business. She is recognized as a mentor and advocate for women entrepreneurs, with initiatives such as the Tara Beauty Entrepreneur program, which has empowered over 5,000 women with the tools to run their own businesses.
She is also a recipient of numerous awards, including recognition by Forbes as one of Africa’s most powerful women in business.
As a Woman of Steel, Tara Fela-Durotoye embodies resilience, vision, and empowerment. Her legacy is not just in building a beauty empire but in creating opportunities for women to thrive, thereby transforming lives and industries across the continent.
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