OmniRetail is reshaping how consumer goods travel from factories to neighbourhood shops across Nigeria. Its B2B e-commerce platform connects manufacturers directly to informal retailers, replacing fragmented middlemen with a single, data-driven channel.
Retailers get app-based ordering, transparent pricing, next-day fulfilment in many routes, and embedded working-capital credit to smooth cash flow and restock faster.
On the supply side, brands gain wider reach, better sell-through visibility, and tighter control of promotions and inventory. By standardising delivery windows and consolidating routes, OmniRetail lowers costs and reduces waste in the last mile.
With recent investment and a model built to scale across cities, the company is building a more resilient, efficient, and environmentally conscious retail network, one that keeps shelves stocked, shortens lead times, and lets small shops compete on service and reliability.
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