Muyiwa Awoniyi is a dynamic entrepreneur, talent manager, and culture shaper who has become one of the most influential figures in Africa’s creative and entertainment industries.
Best known as the co-founder of The Plug, a management and lifestyle company, and manager to Grammy-winning artist Tems, he has built a reputation for spotting talent early and developing strategies that propel them to global success.
Through The Plug, Muyiwa has created a full-service ecosystem that spans talent management, publishing, and entertainment consultancy. His approach combines deep cultural insight with sharp business acumen, helping creatives navigate contracts, global partnerships, and brand building.
By doing so, he has contributed not only to individual careers but also to the global recognition of African music and culture.
In addition to entertainment, Muyiwa is deeply invested in empowering young Africans through mentorship and advocacy. He regularly speaks about the importance of professionalism, structure, and long-term strategy in the creative economy, inspiring the next generation to see entertainment as a viable, sustainable career path.
Muyiwa Awoniyi’s work exemplifies entrepreneurship at the intersection of culture and commerce. His ability to merge vision with execution has made him a central figure in pushing Afrobeats and African creativity to the world stage, while building sustainable systems that will outlast trends.
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