Insight Publicis, a key member of the world’s third-largest communications group, Publicis Groupe, has long been a foundational force in the Nigerian advertising industry.
The agency’s leadership, including Group CEO Dr. Tayo Oyedeji and Creative Director Esosa Osagiede, is known for a strategic approach that effectively combines global best practices with profound local insights to deliver measurable business success.
The agency’s creative campaigns have consistently set industry benchmarks. This was most recently demonstrated at the 2024 LAIF Awards, where Insight Publicis clinched the highly coveted “Agency of the Year” title, amassing an impressive 69 medals and 327 points.
This victory, which marked a significant return to the top after nearly a decade, was described as a
“renewal of purpose” and a testament to the team’s resilience and relentless pursuit of excellence.
The agency was also recognized as the “Most Outstanding Creative Advertising Agency in Gender Inclusion” at the Women in Marketing Communications Awards, highlighting it forward-thinking approach to diversity as a driver of innovation.
The firm’s influence extends beyond commercial campaigns and into the civic sphere. Its partnership with United People Global (UPG) on the “Towards a Greater Lagos” campaign is a notable example of a creative agency engaging with public policy.
The initiative was designed to foster citizen participation in governance by gathering feedback on the Lagos state government’s development pillars, demonstrating the agency’s role as a socially responsible company and a key player in shaping public discourse.
With leaders like Esosa Osagiede earning international recognition and their work setting standards for gender inclusion, the agency solidifies its position as a major influencer and a benchmark for creative and ethical practices.
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