Up In The Sky – Nominated For Creative Agency of the Year at the MOI Awards

Up In The Sky is a Creative Agency, in Ikeja, Lagos, which has become a leading force in Nigeria’s advertising and communications industry.

Founded by Oje Ojeaga and Idiare Atimomo, the agency was conceived with the vision of demystifying advertising practice in Nigeria and creating a platform where creativity, strategy, and execution converge seamlessly. In less than a decade, the agency has grown from a small independent practice into an internationally recognized firm with a footprint extending beyond Nigeria.

The agency’s philosophy is anchored on collaboration and innovation. Guided by its bespoke methodology known as the Flight Plan Module, Up In The Sky structures its workflow around four key pillars, strategy, ideation, execution, and effectiveness.

This framework ensures that every campaign moves beyond creativity to deliver measurable results. The agency’s guiding mantra, “Simpler, Better, Faster,” has become both a promise to its clients and a hallmark of its operations.

Up In The Sky has built a reputation for providing integrated marketing communication solutions across Above-the-Line (ATL), Below-the-Line (BTL), and Through-the-Line (TTL) platforms.

Its client portfolio spans diverse sectors, including telecommunications, fast-moving consumer goods, e-commerce, corporate social responsibility initiatives, and entertainment. By combining global standards with local insights, the agency has consistently delivered campaigns that resonate with audiences while advancing the strategic objectives of brands.

Since inception, the agency has produced several award-winning campaigns that highlight its creative excellence and commitment to impact. Its “Special Day” campaign for Royal Diamond Orphanage was honored with the Platinum Award (Best of Category) at the 2016 Summit Marketing Effectiveness Awards, competing against over 1,100 entries globally.

The following year, its “Konga Yakata” Black Friday campaign earned a Silver Award at the same international platform. In 2017, the agency’s World HIV/AIDS Day awareness projects—“Tick Tock” and “Condom” visuals won two prestigious honors at the Summit Creative Awards, including Best of Show in Public Service.

In 2018, Up In The Sky further cemented its global standing when its short film for 9mobile, titled “Closed,” won a Bronze Loeries Award in South Africa, affirming its storytelling power on the continental stage.

Beyond campaign execution, the agency has demonstrated leadership in thought and knowledge sharing. In a historic achievement, Up In The Sky became the first Nigerian creative agency to host a workshop at the Cannes Lions International Festival of Creativity, presenting the session titled “From Crap Scripts to Crazy Films.”

This milestone not only highlighted Nigeria’s growing creative industry on a global stage but also positioned the agency as a pioneer in shaping international creative discourse.

Over the years, the agency has also demonstrated resilience and adaptability in the face of Nigeria’s challenging business environment. Guided by its founders’ vision, the agency successfully navigated economic downturns, emphasizing prudent financial management while never losing sight of its grand objective to elevate creative practice in Africa.

By 2024, Up In The Sky celebrated eight years of consistent growth, international expansion, and creative brilliance, establishing operations in the United Kingdom and servicing clients across multiple regions.

At its core, Up In The Sky remains committed to talent development and industry transformation. The agency fosters a culture that empowers young professionals, invests in continuous learning, and prioritizes innovation as a driver of sustainability.

Its success story is a testament to the impact that focused vision, disciplined execution, and strategic partnerships can achieve in advancing the Nigerian advertising industry.

Up In The Sky Creative Agency represents the evolution of African creativity in the global marketplace. Through a blend of innovation, collaboration, and uncompromising excellence, the agency has not only redefined advertising practice in Nigeria but has also established itself as a beacon of inspiration for the continent’s creative sector.

With its strong leadership, international recognition, and relentless pursuit of impactful communication, Up In The Sky continues to soar, affirming its place as one of Africa’s most influential creative agencies.