Olayiwola Ogedengbe has spent close to two decades doing the simple, steady work of making people look, and feel, their best.

In 2007, he founded Lamas Clothing in Lagos with a clear idea: clothes should carry confidence without shouting.

Today, the label is one of Nigeria’s leading menswear houses, known for sharp lines, clean finishes, and pieces that hold their shape long after the cameras go off.

A Style That Feels Like Home

What sets Ogedengbe apart is how he blends global tailoring with a distinctly Nigerian soul. Shoulders sit right. Hems fall clean. Fabrics move well under light.

Then there’s the cultural heartbeat, subtle African textures and motifs worked into the design so they feel natural, not forced. It’s elegance with memory.

That mix has made Lamas a go-to on stages and red carpets. Comedians Kenny Blaq and Ali Baba, singer Timi Dakolo, broadcaster and comic Nedu of Wazobia FM, music icon 2Baba, Fuji legend Saheed Osupa, and Nollywood’s Ibrahim Chatta are among those who’ve trusted the brand.

These moments matter: live shows, premieres, award nights, when tailoring is tested by movement, heat, flashes, and nerves. Lamas outfits tend to pass the test.

Building a fashion house in Lagos isn’t easy. Costs rise, supply chains wobble, trends come and go. Lamas has endured because Ogedengbe keeps showing up.

He’s been consistent at exhibitions, on red carpets, and in the media,not for noise, but for proof. And as the brand has grown, he has opened doors for others, mentoring younger designers and insisting on excellence, integrity, and professionalism as non-negotiables.

Looking Outward, Holding Firm

The next step is expansion without dilution. In 2025, Ogedengbe will take Lamas on a UK Fashion Tour, visiting more than ten cities.

The goal is practical and ambitious: meet new clients, spark collaborations, and put Nigerian menswear squarely in the global luxury conversation, while staying true to what makes the brand special. In simple terms: if it works in Lagos and London, it’s timeless.

Ask him what Lamas stands for and the answer is refreshingly straightforward. Make clothes that last—in style and construction.

Honour African heritage in a way that feels current anywhere. Treat every client with respect. Keep learning.

The brand’s vision is to become Africa’s leading luxury fashion house, and the mission is to design bespoke pieces that reflect individuality, class, and culture with global relevance. Those aren’t slogans; they’re the guardrails for every cut, fitting, and finish.

Clients notice the small things: a shoulder narrowed by a few millimetres so the profile softens; a lapel that frames the face rather than crowds it; breathable linings that survive Lagos nights; hand-finished edges that hold up under bright lights.

This is the quiet part of luxury, the part that means you stop thinking about your outfit because it simply works.

Eighteen years in, the story is clear. Lamas grew not by chasing trends, but by building trust. It has dressed entertainers and public figures, shown up at the big moments, and helped younger talents find their feet. And it has done all that while keeping its centre: craft, creativity, integrity, and cultural pride.